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Business Publication Advertising Source

Release Date: 2006
Genre: Advertising
Pages: 176 pages
ISBN 13: 0877882487
ISBN 10: 9780877882480
Format: PDF, ePUB, MOBI, Audiobooks, Kindle


Business Publication Advertising Source
Language: en
Categories: Advertising
Type: BOOK - Published: 2006 - Publisher:

Books about Business Publication Advertising Source
SRDS Consumer Magazine Advertising Source
Language: en
Categories: Advertising, Magazine
Type: BOOK - Published: 1997-02 - Publisher:

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Dictionary of Marketing Communications
Language: en
Pages: 249
Authors: Norman A. P. Govoni, Norman A.. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Small Business Marketing For Dummies
Language: en
Pages: 384
Authors: Barbara Findlay Schenck
Categories: Business & Economics
Type: BOOK - Published: 2011-03-04 - Publisher: John Wiley & Sons

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Guide to Reference in Business and Economics
Language: en
Pages: 296
Authors: Steven W. Sowards, Elisabeth Leonard
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014 - Publisher: American Library Association

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.
How to Market a Product for Under $500
Language: en
Pages: 389
Authors: Jeffrey Dobkin
Categories: Business & Economics
Type: BOOK - Published: 1996-01 - Publisher: Danielle Adams Publishing

A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of the $500 direct marketing campaign-then put together your own and pull the trigger. This is the best campaign ever - at any price. Make your marketing easier, faster... and LOWER your costs. Almost 400 pages - not one wasted page. Read this cult classic for yourself, see why every reviewer has rated it 5-Stars.
The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 2000
Authors: John McDonough, Karen Egolf
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The Basic Business Library
Language: en
Pages: 288
Authors: Rashelle S. Karp, Bernard S. Schlessinger
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Greenwood Publishing Group

Lists and evaluates essential resources for business libraries and includes essays on business periodicals, online resources, collection development, and library organization.
Media Management
Language: en
Pages: 336
Authors: Jan Wicks, LeBlanc, George Sylvie, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn, Broadrick
Categories: Business & Economics
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Marketing Information
Language: en
Pages: 374
Authors: Michael R. Oppenheim, Wendy Diamond Mulcahy
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: Routledge

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
International Trade Sources
Language: en
Pages: 327
Authors: Mae N. Schreiber
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Taylor & Francis

A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
Do-It-Yourself Advertising and Promotion
Language: en
Pages: 360
Authors: Fred E. Hahn
Categories: Business & Economics
Type: BOOK - Published: 2003-04-03 - Publisher: John Wiley & Sons

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!